Early on in the project, I made time to sit down with the client’s legal team and establish a list of elements that they expected to be on the page. After a long discussion we clarified that their main focus was on the nature of the copy, rather than on the specific user inteface elements that were presented.
That gave me some freedom to explore different approaches to the structure of the page. To help guide that process, I used site analytics to understand how users browsed, and browsed between, pages next to this page in the proposed site heirarchy.
The results from the analytics were insightful, and to help play them back to the very invested project team I ended up constructing three user personas. As part of the persona building process I discovered that the client team already had some existing marketing personas and was able to tie the two sets together.