A picture of a Dalek offering tea

It's not the only thing I'm passionate about. I'm also passionate about Daleks, vegetarian food, swordplay and taking long evening walks through the English countryside.

Most of all though, I'm passionate about data driven marketing.

I believe it's important that marketers use evidence to support their decisions. I believe access to good data is empowering, it provides people with the context they need to make good decisions.

I work as a web analyst, helping my clients to gain the most use they can from the data they have. Perhaps I can help you.

Books I've Read

The Visual Display of Quantitative Information by Edward Tufte.
This book is a classic, and is the most comprehensive review of data presentation best practice currently available. It left me with plenty to think about and use in my day to day work.
Show Me the Numbers by Stephen Few
Stephen sets out in this book to expand on Tufte's principles and apply them to business data, and he does so magnificently.
Web Analytics: an Hour a Day by Avinash Kaushik
Avinash does a great job of covering the fundamentals of web analytics practice. This is a great book to read if you want to really understand the nuts and bolts of good analytics practice.

Blogs I Follow

Marginhound Thoughts on Python, R, and Open Source Analytics
This blogger has held positions as an analyst, a marketing strategist and as an analytics coder. He doesn't blog often, but when he does, I listen.
Adam Greco on Web Analytics Demystified
Adam is one of the biggest names in the Web Analytics community. I've found his deep knowledge of SiteCatalyst implementation techniques invaluable during my work.
Occam's Razor by Avinash Kaushik
A period spent working your way through the back catalogue of Occam's Razor is basically mandatory to be a modern web analyst.

My Friends' Websites

Ian Renton

Ian is a UX designer I've known since my university days.

I love his simple and playful site design for its focus on high background/text contrast for great usability.

Westminister hubble
A project of Ian's, this website aggregates all the web activity for each of Westminister's 650 MPs.
Who's-that-what? by David Mumford
The personal blog of my artist friend. He runs it as a three-times-a-week competition where he draws a character and asks his readers to guess who it is.